Get on the premium shelf, and stay there.
What a premium buyer asks before a first order, the numbers behind a yes, and what stores are looking for this week. Written from the store's side of the table.
- Ready for a buyer
- First 20 doors
- Direct and Faire
- Regional distributor
- National
Add your brand to get your own checklist.
Tell us what you make and your wholesale terms. This page then shows exactly what a buyer still needs from you, with the guide for each item, and what stores are asking for in the trends you make for.
Across stores, right now
Brands on Introductions see what stores are asking for, by trend, with the shelf price and case pack they want. A pattern shows only when three or more stores share it.
No store is ever named.
Work it out
The arithmetic behind a yes, done for you.
- Ready to use
Shelf price calculator
Your wholesale to a shelf price at each department's margin target.
- Ready to use
Brand readiness check
Score yourself against the five gates before the meeting.
- Ready to useBrand
What stores are asking for
The gaps stores want filled, by trend: how many are looking, the shelf price they want and how they buy.
- Coming soonBrand
Wholesale price builder
From your cost of goods to wholesale, distributor and shelf, with the margin left at every step.
- Coming soonBrand
First 20 doors planner
Pick the stores by region and type, then see the samples, freight and time it takes to open them.
- Coming soonBrand
Demo and promo budget
What a demo or a temporary price cut costs, and the lift it needs to pay for itself.
Use it as written
Templates you can copy, fill and send. They fill in from your brand page where they can.
- EmailFills in
First email to a buyer
Short, specific, with the three numbers a buyer wants.
- EmailFills in
After the sample
The follow-up a week later, and the one after that.
- SheetFills in
Price list
Wholesale, case pack, minimum and terms on one sheet.
- One pageFills in
Sell sheet
One page per product from what you've entered.
- One pageFills in
Demo or promo proposal
What you'll fund, for how long, and the lift you expect.
- EmailFills in
Reorder check-in
Sixty days after the first order.
Learn it, in the order you'll need it
Short reads with one thing to do at the end.
- 01
Get ready
Before anyone sees it
- 02
Price it
So the store's math works
- 03
Get the first doors
One store at a time
- 04
Grow
Without outrunning your cash