Passion Foods is proving the yoshoku effect with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Distributed by Netuno USA.
The yoshoku effectNiche1 product · 1 emerging
Brands
Who's driving the trends.
Ranked by how many trends a brand is proving and how early its products are. A brand earns a place here through a product on a trend page, never by applying.
Pastisseria Takashi OchiaiBarcelona, Spain
Pastisseria Takashi Ochiai is proving the yoshoku effect with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Barcelona shop and its online store.
The yoshoku effectNiche1 product · 1 emerging
Pat's Pantry Spices & MoreAstoria, OR
Pat's Pantry Spices & More is proving the yoshoku effect with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Pat's Pantry shop in Astoria.
The yoshoku effectNiche1 product · 1 emerging
Cult CrackersBerkeley, CA
Cult Crackers is proving ingredient minimalism with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Faire (Top Shop.
Ingredient minimalismOn the radar1 product · 1 emerging
Kailoest. 2025
Kailo is proving ingredient minimalism with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at kailobar.com.
Ingredient minimalismOn the radar1 product · 1 emerging
SourmilkNew York, NY
Sourmilk is proving ingredient minimalism with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Farm to People (NYC) and New York-area independents.
Ingredient minimalismOn the radar1 product · 1 emerging
Tallow Works is proving tallow takeover with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at DTC (theTallowWorks.com).
Tallow takeoverOn the radar1 product · 1 emerging
Wrong Direction FarmCanajoharie, NY
Wrong Direction Farm is proving tallow takeover with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at DTC home delivery (Northeast US).
Tallow takeoverOn the radar1 product · 1 emerging
Good Greed is proving sour flavor adoption with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Brand DTC website.
Sour flavor adoptionFad1 product · 1 emerging
ShrubblyHinesburg, VT · est. 2021
Shrubbly is proving sour flavor adoption with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at shrubbly.com.
Sour flavor adoptionFad1 product · 1 emerging
SourhouseNew York, NY
Sourhouse is proving sour flavor adoption with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Direct only: text-to-order and sourhousenyc.com. No stockists listed..
Sour flavor adoptionFad1 product · 1 emerging
CabiBrooklyn, NY
Cabi is proving the yoshoku effect with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at H-E-B.
The yoshoku effectNiche1 product · 1 scaling
Boonville Barn CollectiveBoonville, CA
Boonville Barn Collective is proving terroir's new territory with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Boonville Barn online shop.
Terroir's new territoryOn the radar1 product · 1 scaling
Goodnow Farms ChocolateSudbury, MA
Goodnow Farms Chocolate is proving terroir's new territory with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Goodnow Farms online shop.
Terroir's new territoryOn the radar1 product · 1 scaling
Moromi (Mystic Koji LLC)North Stonington, CT
Moromi (Mystic Koji LLC) is proving terroir's new territory with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Moromi online shop.
Terroir's new territoryOn the radar1 product · 1 scaling
Rare Hawaiian Honey CompanyKailua Kona, HI
Rare Hawaiian Honey Company is proving terroir's new territory with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Rare Hawaiian Honey online shop.
Terroir's new territoryOn the radar1 product · 1 scaling
Séka HillsBrooks, CA
Séka Hills is proving terroir's new territory with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Formaggio Kitchen.
Terroir's new territoryOn the radar1 product · 1 scaling
Yamaroku ShoyuShodoshima, Kagawa, Japan
Yamaroku Shoyu is proving terroir's new territory with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Wine + Eggs (Los Angeles).
Terroir's new territoryOn the radar1 product · 1 scaling
The Sourdough ProjectAustin, TX
The Sourdough Project is proving ingredient minimalism with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at Central Market (Texas).
Ingredient minimalismOn the radar1 product · 1 scaling
FatworksBoulder, CO
Fatworks is proving tallow takeover with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at DTC (fatworks.com).
Tallow takeoverOn the radar1 product · 1 scaling
FOND RegenerativeSan Antonio, TX
FOND Regenerative is proving tallow takeover with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at DTC (fondregenerative.com).
Tallow takeoverOn the radar1 product · 1 scaling
Chi KitchenPawtucket, RI
Chi Kitchen is proving sour flavor adoption with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at New England independents (reported 100+ accounts) and Whole Foods Market (regional listing).
Sour flavor adoptionFad1 product · 1 scaling
Point Reyes Farmstead Cheese CompanyPoint Reyes Station, CA
Point Reyes Farmstead Cheese Company is proving the yoshoku effect with 1 tracked product. Already at national scale, so it proves the format rather than discovering it. Seen at Lunds & Byerlys.
The yoshoku effectNiche1 product · 1 established
Tom Cat BakeryLong Island City, NY
Tom Cat Bakery is proving the yoshoku effect with 1 tracked product. Already at national scale, so it proves the format rather than discovering it. Seen at Daily delivery across the New York metro.
The yoshoku effectNiche1 product · 1 established
Straus Family CreameryMarshall, CA
Straus Family Creamery is proving ingredient minimalism with 1 tracked product. Already at national scale, so it proves the format rather than discovering it. Seen at Widely distributed in natural and specialty grocery (e.g. Fred Meyer.
Ingredient minimalismOn the radar1 product · 1 established
Top SeedzCameron, NY
Top Seedz is proving ingredient minimalism with 1 tracked product. Already at national scale, so it proves the format rather than discovering it. Seen at Target.
Ingredient minimalismOn the radar1 product · 1 established
Kettle & FireSan Antonio, TX
Kettle & Fire is proving tallow takeover with 1 tracked product. Already at national scale, so it proves the format rather than discovering it. Seen at Kettle & Fire site.
Tallow takeoverOn the radar1 product · 1 established
Founder and origin details are what each brand states publicly about itself, with the source on the brand page. Brands can claim and correct their page from spring 2027.