Reference
Forecasters
Every trend call on this site comes from a named forecaster and a dated report. This is the list, with how many of our tracked trends each has called and how those calls have fared so far. The quarterly scorecard will carry the full record.
| Forecaster | Kind | Trends called | Record so far | Newest report |
|---|---|---|---|---|
| Kroger | Retailer | 2 | 1 Real · 1 Fad | — |
| Specialty Food Association | Trade association | 6 | 1 Real · 5 not yet called | 2026-01-12 |
| Tastewise | Research | 5 | 2 Real · 1 Fad · 2 not yet called | — |
| Whole Foods Market | Retailer | 10 | 1 Niche · 1 Fad · 8 not yet called | 2026-10-14 |