Resources

The working library for premium grocery.

Playbooks adapted from the book, tools that do the shelf arithmetic, and the reference pages everyone in the trade works from. Free during the beta; the deeper material sits with Pro.

Playbooks

Operator guidance adapted from The Truth Behind Premium Grocery.

Brand playbookGetting on the premium shelf and staying therefor brands
Buyer playbookTesting a trend on your shelf without betting the setfor buyers
Creator guideWhat to make this week, and what the shelf price buysfor creators

Tools

The arithmetic behind a shelf decision, done for you.

Shelf price calculatorWholesale to retail at the department's margin target
Brand readiness checkScore yourself against the five gates before the meetingfor brands

Reference

The numbers, names and dates everyone in premium grocery works from.

Margin targets by departmentWhat a premium store needs from each aisle
Trend and trade calendarWhen each forecast and show lands
ForecastersWho makes the calls we track, and their record
GlossaryTrade and trend terms, A to Z

How we work

Why a verdict says what it says.

Methodology and scoringThe signal score, the verdicts, the review cadence
About The Shelf SignalWho writes this and why