Buyer playbook
Testing a trend on your shelf: a playbook for premium buyers
How to decide whether a trending product earns a facing, what the trial window should be, and how to read the ninety-day numbers. Adapted from The Truth Behind Premium Grocery.
This playbook is being written. The first pages land in November; until then the brand playbook and the margin targets cover the ground from the other side of the counter.
Members get an email when it publishes.