One scored view of every trend call.
The Shelf Signal is trend intelligence for the premium grocery and CPG world, judged by an operator who has to make it sell.
Trend intelligence is split. Retailer trend reports are free, annual and promotional. Trade press is daily but scattered and unscored. Enterprise research costs tens of thousands a year and is built for big CPG. Nobody serves the emerging brand, the independent retailer or the food creator with a single, current, scored view.
The Shelf Signal sits in that gap: every trend call from every leading forecaster in one place, scored for consensus and momentum, and given a shelf verdict of Real, Niche or Fad, with the news, the social signal and the emerging products behind each one.
It is built and edited by Mike Penner of Exklusive Solutions, a consultancy that works as contracted COO and CTO for premium grocery, hospitality and retail businesses. Verdicts are editorial, dated and kept on the record.
Read how the scoring works, or get free beta access.