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Brands/Wrong Direction Farm

Wrong Direction Farm

Wrong Direction Farm is proving tallow takeover with 1 tracked product. Still early in distribution, which is where the shelf test is. Seen at DTC home delivery (Northeast US).

Composed from the tracked data; an editorial line follows.

The brand
Home
Canajoharie, NY
Website
wrongdirectionfarm.com
Trends it's driving

Products on the radar

  • Grass‑Fed Beef Tallow
    plain cooking tallow · $12.50 / 16 oz
    emergingTallow takeover
    Sold: DTC home delivery (Northeast US) · verified Oct 31, 2026

Facts about the brand are what it states publicly, with the source linked. If you are the brand and something is wrong, write to hello@theshelfsignal.com; brand pages can be claimed from spring 2027.