Stores tell us what's missing. We bring the brands that fit.
A premium grocer names a gap on the shelf. We match it to emerging brands on the trends we track, and we make the introduction. No catalog to wade through and no cold pitches.
- 01A store names a gap: a trend, a price range, how they buy.
- 02We bring back two to four brands that fit, each with the reason.
- 03The store chooses who to meet. Only then is anyone introduced.
Fill the holes in your set
Pick the departments and trends you want filled. We bring back a short list of brands that fit, priced at your margin. You choose who to meet.
How it works for stores →Included with ProI make a brandEarly accessMeet buyers who are looking for you
Tell us which trends your products fit. When a store's gap matches, the store asks to meet you and we make the introduction.
How it works for brands →Part of the Brand planHow it works
- 01
The store picks its gaps
Departments, trends and a short brief: price range, case pack, how they buy. It takes about five minutes and stays private.
- 02
We match and review
Each gap is matched to brands on that trend, checked against what a premium buyer needs, and reviewed by our team of grocery operators before anything is sent.
- 03
An introduction, then feedback
The store chooses, the brand accepts, and we introduce them. A short note from each side afterward makes the next match better.
Led by the store's need
Every introduction starts with a gap a buyer named, so brands meet stores that are already looking.
Tied to the trends
Gaps and brands are matched on the same trends the board scores and judges, not on a catalog search.
Private and personal
Stores are never listed for brands to browse. Introductions come from our team, one at a time.
Questions
- When do introductions open?
- It's open now to a small group of stores and brands, and we're adding more as we go. Ask for early access and we'll email you when your turn comes.
- Does The Shelf Signal broker the deal?
- No. We make the introduction and step back. We don't negotiate, take a cut of the sale or promise a placement. Terms are between the store and the brand.
The Shelf Signal makes introductions. We don't broker deals, promise a placement or take part in the sale. Read who is behind it.