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The Shelf Signal
Resources · for stores

Build the set that sells.

Decide what earns a place, test it without betting the shelf, and run the review that keeps it honest. The same numbers a premium operator works from.

How this page works

Tools and guides are open to every member. Add your store and the top of this page becomes yours: what needs a look this week, and what stores like yours are adding.

Your set this week

Tell us what your set is missing.

Mark the trends you want to fill and the ones you've covered. This page then points you to what needs a look: a trend you carry that is fading, a shortlist that is ready, products new in what you're filling.

Add your store →
What premium independents are doing

Adding, and passing on

Stores on Introductions see which trends stores like theirs are filling and which they're passing on, counted three or more at a time.

No store is ever named.

Work it out

Product mix and the numbers behind it.

Use it as written

Templates you can copy, fill and send. They fill in from your store where they can.

Learn it, in the order the work happens

Short reads from the operator's side.

  1. 01

    Decide the mix

    What earns a place

  2. 02

    Test it

    Without betting the set

  3. 03

    Run it

    Operations behind the choice

  4. 04

    Review it

    Keep it honest

Read the store guide: testing a trend →