Meet the buyers who are already looking for what you make.
For emerging food and beverage brands. Stores tell us what's missing from their shelves. When your product fits, the store asks to meet you and we make the introduction.
- Introductions to stores whose gap fits your product
- What buyers are asking for in your trends, never which store
- Why you weren't picked, and what would change it
- Your brand page, yours to claim and correct
Three steps for a brand
- 01
Claim or add your brand
If you're on our board, claim your page. If not, add your brand, your products and the details a buyer needs: wholesale, case pack, shelf life, how stores buy.
- 02
Say where you play
Mark the trends you make product for today, and the ones you're developing for. Tell us about a trend we don't track yet.
- 03
Get introduced
When a store's gap fits and the store chooses you, you see an anonymous brief. Accept, and we introduce you both.
Fit decides who gets introduced.
- Stores choose who they meet. Nobody pays to be put on a shortlist.
- Every brand is checked against the same questions a premium buyer asks.
- When you're not picked, we tell you why, without naming the store.
- We introduce; we don't broker or promise a placement.
What a buyer asks for first
Brands join the matching pool once these are in place. You can start on them today.
- Wholesale price and freight terms
- Case pack and minimum order
- Shelf life at delivery
- A UPC on every item
- How stores can buy from you
- The regions you ship to
- A sell sheet and product photos
- Proof of liability insurance
Take the brand readiness check →Read the brand playbook →Work out your shelf price →
Be one of the first brands
We're opening to a small group of brands first. Tell us what you make and where it fits, and we'll email you when your turn comes.
Introductions will be part of the Brand plan; the price will be announced before it opens. Early-access brands try it free first.
Run a store instead? See the store side.
Questions
- Can I browse stores and pitch them?
- No, and stores can't be cold-pitched here. Every introduction starts with a store's own gap. When what you make fits, the store chooses to meet you, and we introduce you.
- My brand isn't on The Shelf Signal. Can I still join?
- Yes. You'll be able to add your brand, your products and the trends they fit, and tell us about a trend we don't track yet. Brands on our board will be able to claim their page.
- What does it cost a brand?
- Introductions will be part of the Brand plan. The price will be announced before it opens, and early-access brands try it free first.
- What do I need to have ready?
- What a premium buyer asks for before a first order: wholesale price and freight terms, case pack and minimums, shelf life at delivery, a UPC on every item, and how stores can buy from you. The brand readiness check on this site covers it.
- When do introductions open?
- It's open now to a small group of stores and brands, and we're adding more as we go. Ask for early access and we'll email you when your turn comes.
- Does The Shelf Signal broker the deal?
- No. We make the introduction and step back. We don't negotiate, take a cut of the sale or promise a placement. Terms are between the store and the brand.
The Shelf Signal makes introductions. We don't broker deals, promise a placement or take part in the sale. Read who is behind it.