Tell us what's missing. We'll bring the brands that fit.
For independent, specialty and premium grocers. Pick the holes you want filled and get a short list of emerging brands that can fill them, each one checked the way a buyer would.
- Two to four brands for each gap, with why each one fits
- The shelf price at your own margin
- Case pack, shelf life and how you'd buy
- A note from our team on the trade-offs
Three steps for a store
- 01
Pick your gaps
Choose your departments and the trends you'd give a facing to, then a few details for each: price range, case pack, how you buy. No sales data needed.
- 02
Get a shortlist
We match each gap to brands on that trend and send two to four that fit, with the shelf price worked out at your margin.
- 03
Meet the brand
Ask to meet any of them. We introduce you personally, and you take it from there. Tell us how it went if you have a minute.
Your gaps stay yours.
- What you're looking for is never shown to brands or to other stores.
- A brand sees an anonymous brief only after you ask to meet them.
- Your store's name is shared only when the brand accepts.
- No cold pitches: nobody can contact you through the site.
Be one of the first stores
We're opening to a small group of stores first. Tell us about yours and what you'd want filled, and we'll email you when your turn comes.
Introductions will be included with Pro. Early-access stores try it free first.
Make a brand instead? See the brand side.
Questions
- Who sees what my store is looking for?
- Only The Shelf Signal. Your gaps are never shown to brands or other stores. A brand sees an anonymous brief only after you ask to meet them, and learns your store's name only when they accept.
- Do I have to share sales data?
- No. You pick the departments and trends you want to fill and answer a few short questions. Sharing an item list for a deeper read is optional.
- What does it cost a store?
- Introductions will be included with Pro. Early-access stores try it free first.
- When do introductions open?
- It's open now to a small group of stores and brands, and we're adding more as we go. Ask for early access and we'll email you when your turn comes.
- Does The Shelf Signal broker the deal?
- No. We make the introduction and step back. We don't negotiate, take a cut of the sale or promise a placement. Terms are between the store and the brand.
The Shelf Signal makes introductions. We don't broker deals, promise a placement or take part in the sale. Read who is behind it.