Free access · opened November 2026
What you're looking at, and what's coming.
The site opened with the 2027 trend slate as the forecasters published it. It is a live board, not a yearly list: new trends land as forecasters call them, and the forecasters, products and brands behind them grow every week, so check back often. Access is free until January 1, when the deeper material moves to Pro.
Open to you todayEvery trend, scored and judgedThe operator's take on each oneProducts and brands proving themThe playbooks, tools and the Briefing
Here now
- Every trend on the radar scored on consensus, recency, press, search, social and products
- Shelf verdicts with dated reasoning where the editor has called them
- The operator's take: formats, proposition, obstacle, next step
- What's trending inside each trend: search phrases, YouTube, TikTok, Instagram, Pinterest
- Products proving each trend, with where they're sold and what they cost
- The Briefing, the Buzz Board, the brand playbook and the shelf price calculator
Arriving through the season
- SFA's list from Winter FancyFaire in January, Expo West in March, each the same day
- A verdict on every new trend within a week of its first forecaster call
- Buyer and creator playbooks from the book
- Weekly email with what moved
- Reddit conversations once the collector is approved
Known gaps
- Some trends have thin product lists; the library is being curated by hand
- Social data started in November, so the curves are still short
- A couple of trends still need a Pinterest search term
- No billing yet; on January 1 free access ends and Pro begins
Tell us what's missing
Every note comes with the page you were on, so “this is thin” is useful. The things that help most: a trend we should be tracking, a product that proves one, a verdict you disagree with and why, and anything that stopped you doing your job.
Or write to hello@theshelfsignal.com. How verdicts are made →