A buyer sees more products in a month than they can remember. The sample and the follow-up are how you stay one of the few they act on.
Members only
Members read the rest
The full chapter, with its self-check, and the rest of guides for brands, is free to members until January 1. One email, no password, no credit card.
IN PRACTICE
Applied to this season's trends
Fiber frenzy and protein + fiberRealThe brand takePosition against a familiar staple, with taste and convenience leading and fiber supporting the proposition.
Clean proteinRealThe brand takePosition your product against the snack it would replace, such as a meat stick or protein bar.
Terroir's new territoryRealThe brand takeLead with products where origin creates a difference shoppers can taste, such as region-specific olive oil, honey, chocolate or coffee.
Functional beveragesRealThe brand takeThe functional claim alone is no longer enough.Written for The Shelf Signal from general trade practice. Check the details with your own advisors. ← The first meeting