Live signalsNew forecast: NACS calls the promiscuous palateSearch: “ginger bread house” up 70% year on yearOn shelf: Shrubadee Tart Cherry Shrub spottedFree access · what to expect
The Shelf Signal
Templates · for brands

Use it as written

Each one opens filled in from your brand page where it can be. Copy it, fill the blanks, send it.

More are on the way. Tell us which you'd use at hello@theshelfsignal.com.

One page template · for food brands

Demo or promo proposal

What you'll fund, for how long, and the lift you expect. 2 versions: demo, price promotion.

Why it's written this way. A store says yes to support when it can see the cost, the dates and what counts as working. Offer one thing, sized for one store, with a number you'll both check afterward.

Members only

Templates, for members

Emails, one-pagers and sheets you can copy, fill and send, filled in from your own brand or store. Free until January 1; no credit card required.

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