Live signalsNew forecast: NACS calls the promiscuous palateSearch: “ginger bread house” up 70% year on yearOn shelf: Shrubadee Tart Cherry Shrub spottedFree access · what to expect
The Shelf Signal
Templates · for stores

Use it as written

Each one opens filled in from your store where it can be. Copy it, fill the blanks, send it.

More are on the way. Tell us which you'd use at hello@theshelfsignal.com.

Email template · for grocery stores

A polite no to a brand

Three versions: not now, not a fit, come back when. 3 versions: not now, not a fit, come back when.

Why it's written this way. A clear no with one honest reason is kinder than silence, and it stops the follow-ups. Say what would change the answer only if something would.

Members only

Templates, for members

Emails, one-pagers and sheets you can copy, fill and send, filled in from your own brand or store. Free until January 1; no credit card required.

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