Live signalsNew forecast: NACS calls the promiscuous palateSearch: “ginger bread house” up 70% year on yearOn shelf: Shrubadee Tart Cherry Shrub spottedFree access · what to expect
The Shelf Signal
Templates · for stores

Use it as written

Each one opens filled in from your store where it can be. Copy it, fill the blanks, send it.

More are on the way. Tell us which you'd use at hello@theshelfsignal.com.

One page template · for grocery stores

Trend test plan

What comes in, where it sits, for how long, and the line it has to clear.

Why it's written this way. Set the line a test has to clear before it starts, not after. A test with no number and no end date quietly becomes a permanent item nobody chose.

Members only

Templates, for members

Emails, one-pagers and sheets you can copy, fill and send, filled in from your own brand or store. Free until January 1; no credit card required.

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