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The Shelf Signal

Coffee's next act

Protein lattes and RTDs, fruit-forward brews, espresso cookies and candy, and origin-led beans at home.

Coffee's next act food trend
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Members see the score and the verdict, Real, Niche or Fad, with its reasoning.

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Coffee's next act is outside the open top 15: members see its score and verdict

Members get every trend, every verdict with its reasoning, the products proving it and the operator's take. Free until January 1; no credit card required.

  • The verdict (Real, Niche or Fad) with its dated reasoning
  • The operator's take: shelf test, proposition, obstacle
  • Who called it: 5 forecaster calls with sources
  • 6 products proving it, with where they're sold
  • 2 trade articles filed to this trend
  • What's trending inside: phrases, interest and social read

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