Which products to feature
Emerging products give you the story. Established ones give you the reach. Pick on purpose.
Every trend page lists the products proving the trend, with a stage: emerging, scaling or established. The stage is distribution reach, not quality, and it tells you what featuring the product will do for you.
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Members read the rest
The full page, and the rest of making content from the shelf, is open to beta members at no charge. One email, no password.