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NOVOS Labs

Nutrition Bar · New York, NY · since 2018
“NOVOS put named-nutrient longevity claims on a bar and won placement at Mayo Clinic Store, Erewhon and Equinox Shops, taking this niche beyond DTC into clinic and fitness retail at $48/box.”
The operator's line · Michael Penner · Nov 8, 2026
NOVOS Labs NOVOS Bar, Salted Chocolate CrunchNOVOS Bar, Salted Chocolate Crunch$48.00 per box
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  • 1 product on the radar, with unit prices and where they're sold
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  • 4 brands in the same trends

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Facts about the brand are what it states publicly, with the source linked. If you are the brand and something is wrong, write to hello@theshelfsignal.com; brand pages can be claimed from spring 2027.