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Blueprint

Protein Powder and Olive Oil · Los Angeles, California · since 2021
Longevity eatingNiche
“Blueprint sets the longevity price bar with a $94 DTC-only Longevity Protein and $39 Snake Oil extra-virgin olive oil on Amazon/DTC, anchoring premium expectations and testing online pull before any verified retail.”
The operator's line · Michael Penner · Nov 8, 2026
Follow this brandblueprint.bryanjohnson.com ↗
Blueprint Longevity Protein - ChocolateLongevity Protein - Chocolate$94
Blueprint Snake Oil Extra Virgin Olive OilSnake Oil Extra Virgin Olive Oil$39
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How it fits each trend, its products with unit prices, where it sells, the company behind it and the brands it competes with. Free until January 1; no credit card required.

  • 2 products on the radar, with unit prices and where they're sold
  • 1 trend it's driving, with our read on the fit
  • 4 brands in the same trends

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Facts about the brand are what it states publicly, with the source linked. If you are the brand and something is wrong, write to hello@theshelfsignal.com; brand pages can be claimed from spring 2027.