How the store sees you
You are an item competing for a facing that some other item has to give up.
From your side, you are a brand with a product you believe in. From the store's side, you are an item in one of four roles, competing for a facing that some other item has to give up. In a store carrying about 4,000 items, every new one means an exit. That is the math of curation, and it is true of every well-run premium store.
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