See the trend.
Know the shelf potential.
Leading food forecasts, compared and assessed. Scored for consensus and judged by an operator who has to make it sell: Real, Niche or Fad.
Shoppers trading sweet for bitter: amaro-style sodas, dark greens, cacao nibs, bitter aperitif flavors in non-alc.
| Trend | Verdict | |||
|---|---|---|---|---|
| Ingredient minimalism1 of 4 forecasters · score 44 | score 44 | steady | 5/10 | On the radar |
| Zero waste 2.01 of 4 forecasters · score 37 | score 37 | cooling | 3/10 | On the radar |
| Honest processing1 of 4 forecasters · score 23 | score 23 | cooling | 5/10 | On the radar |
- Oct 30, 2026The yoshoku effect · Whole Foods Market call logged · Trends 2027
- Oct 30, 2026Beautrition · Whole Foods Market call logged · Trends 2027
- Oct 30, 2026Rise of bitter flavors · Whole Foods Market call logged · Trends 2027
- Oct 30, 2026The bean boom · Whole Foods Market call logged · Trends 2027
- Oct 30, 2026Ingredient minimalism · Whole Foods Market call logged · Trends 2027
Whole Foods published Oct 14. SFA's list lands in January, Expo West in March. Members see every call the day it drops.
One radar, the leading forecasts
Retailer reports, trade-association lists and research decks land in different places and months. Each call is logged the day it publishes.
A score you can see inside
0–100 from how many separate forecasters called it, how recent the newest call is, press volume, and search and social momentum. Every input is shown.
A verdict, not a vibe
Real, Niche or Fad is a dated editorial call with two lines of reasoning, made by someone who has had to merchandise, price and sell the category. Old verdicts stay on the record.
Four audiences, one question each.
- Emerging CPG brands
- Which trend to position against, and proof for the buyer pitch.
- Independent & premium retailers
- Which trends to stock for before the category resets.
- Food creators
- Trend calls before they're mainstream, and a content hook every week.
- Investors & consultants
- Consensus across forecasters, and a watchlist that updates nightly.
Join the beta
Free during the beta. Tell us what you do and the radar shapes itself around it.